Win themes are too often neglected in many proposals. Frequently, both new and established companies forget that any proposal should instil confidence in the potential buyer, highlight your competitive advantage and show exactly why you are best suited for the job. Written proposals with an effective win theme almost always ensure you, the provider, a winning contract.
What is a win theme? A win theme can be defined as a concept presented in your proposal that is designed to persuade the buyer of your unique suitability to deliver the project. Find a single aspect that marks you as uniquely suited for a given project and present this to the buyer.
Creating compelling reasons to buy is why you land contracts. This is even more important if you are conducting business primarily over the Internet. Face to face interactions naturally work much better when it comes to creating lasting relationships. Online, you need to work harder to make yourself stand out. Distinguish yourself from competitors in every way possible.
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