Often during the process of strategy execution, the implementers start getting early feedback that the strategy is way off the mark. This feedback comes from the front lines : from employees, customers, suppliers, associates.
Given a bad strategy, a great execution will only speed up a business failure. What the implementers need is a mandate or a license to kill bad strategy without wasting precious resources and time. However there are reasons why a bad strategy is never shot down before it is too late .
1. Implementation is done by the lowly grunts or junior level managers and there is no process through which the ‘grunts’ or ‘hands and legs’ can communicate their feedback. Even if there are means to relay feedback , the feedback does not have the necessary credibility.