Entries tagged Strategic Communication

Simple Message Drive Great Strategy Execution – Example of India's Lone Boxing Medal

Published: Jan 6th, 2009 | Author: Alex Bhaswara Add Comment




No Uppercut, No Hook.

A simple message, communicated across the ranks; from the streets of Bhiwani, to the boxing rings of Mumbai. This simple message is the single most important reason for Indian boxers coming to fore in the Beijing Olympics.

The shortest distance to land a punch is to go straight. It is also the easiest way to score a clear punch & register a point. When the Indian Boxing Federation realized that, they executed this strategy ruthlessly by banning uppercuts & hooks. A penalty was imposed on any boxer who tried an uppercut or a hook.

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