I was on my way home from the office
tonight and I caught an interview on the radio with Paul McCartney. Usually I’m not very in tune to these kinds of things but the title to his new album “Memory Almost Full” caught my attention. He went on to say, and I loosely quote…”When I talk to the business people in my life I always tell them…I’m an artist, I need a significant amount of empty space in my head to allow a song to find it’s way in there”. As a small business person I thought to myself “how convenient for you Paul!” A little jealous I suppose, I got to thinking about this feeling that there are no such conveniences in the small business world, and that perhaps, there should be. If we go beyond the point of “memory almost full”, or perhaps more appropriately to our technological advances, “virtual memory running low”, and lose site of the creative process could we be allowing the onslaught of technical information to “crash” our success?

What percentage of small business owners would say that they face exponentially greater demands for technical production today than they did two years ago? What percentage would have said the same thing two years before that? Even those of us (myself included) who have prided themselves on a neat and tidy worldview seem to be at a cross roads between a calm, happy lifestyle on one hand, and being consistently “frustrated” with the competition and complexity of a maturing on-line marketplace.

When it comes to the challenge of succeeding in the face of technical adversity and simultaneously successfully managing our private lives, how can we tell if we are on the right track? What can our frustrations tell us about the direction of our small business in relation to the general marketplace? Are we on information over-load or are we simply chargning down the path to success?

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Before we can discuss methods of marketing via Web 2.0 we must define what it is.

Web 2.0 is a term that refers to the supposed second generation of web-based communities such as social networking sites, blogs, and wikis which aim to facilitate creativity, collaboration, and information sharing among it’s users.

Now that we have an understanding of what Web 2.0 here is a list of methods being implemented today to network marketing:

1. Blogging: Search engines love blogs and they are a great way to increase your website’s traffic. Most blogs allow the author to create a “bio” which can be used include a link to your network marketing business.

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