The Evolution of Social Network Sites in Online Marketing
Social network sites in some cases can be considered the ‘duct tape’ of the global communications community. What had once hit the internet scene as an online ‘location’ for the ‘younger’ generation to communicate socially is now big business.
Combining with the technology of the internet and connecting global online communities, these sites are now recognized for their ability to attract large audiences. The ability to communicate thoughts, ideas, news, or other forms of information within and amongst these various online communities around the world 24/7 couldn’t be ignored.
The popularity of these type sites stem from their ‘casual’ structure which in turn attracted the masses that today are captivated by the many social networks online.
Of course it didn’t take long for marketers ranging from 5th Avenue down to small ‘mom and pop’ entrepreneurs to realize and harness the potential and power of these sites.
Social network marketing has uncorked a completely new mindset and direction for both the mainstream and small-time marketers. The emphasis on relationship marketing is a strong indication of the unilateral shift in this ‘internet age’ marketing mindset.
