Social marketing has become a popular and effective means of online advertising today. With the growing number of social media sites on the internet it was only a matter of time before marketers figured out how to make money using them.
The original intent of these web 2.0 spawned sites was a gathering spot where like minded people could can together on a ‘social’ level. The growth in their popularity led internet marketing enthusiast to this potent pool of prospective customers.
Visiting any of the more popular social media sites like Digg, Facebook, or Twitter one can easily see evidence of creative marketing at work. In fact it has become commonplace to expect to be exposed to varying degrees of internet marketing tactics at such sites.
The difference in HOW site members are exposed to these ‘creative marketing’ tactics is very noticeable as compared to more ‘traditional’ online marketing methods. Potential prospects on these sites are visiting for the social aspects the sites were created for. These same ‘prospects’ can either pay notice to or ignore various promotional efforts they may casually encounter during their visit.