Crisis? What Crisis? How PR Can Help Avert a Business Disaster
Most businesses understand the benefits of good PR. If you raise your profile and get your good news stories out in the media then people will remember you, associate you with a good product and go on to become customers.
But sometimes things go wrong and your reputation, or that of your business, is in danger. This should also be a time when you turn to PR, and use its tools to avert disaster and get a better result for yourself and your business.
So, what do you do in a crisis? What if you have a journalist ringing you for comments about a bad news story? How to you handle the fall-out?
Each situation is different, and calls for a different response but one thing you should never do – NEVER do nothing. If you bury your head in the sand, wish the reporters would go away, batten down the hatches or simply hope for the best, the best won’t happen. With nothing from you, journalists can put their own spin on a story; if you reportedly “refused to comment” or were “unavailable for comment” people will invariably draw a bad conclusion.
