Professional/career social network LinkedIn continues to feel the pressure from other social networks, particularly Facebook, when it comes to offering users a more lively and engaging environment while maintaining the dignified, professional atmosphere the company has sought to convey.
On Oct. 28, LinkedIn announced its application platform and an initial offering of nine business-oriented applications, each carefully selected to be consistent with LinkedIn’s strategy to be a serious network for grown-ups:
Amazon Reading List: “Extend your professional profile by sharing the books you’re reading with other LinkedIn members.” (Display your Amazon reading list in your LinkedIn profile.)
WordPress: “Connect your virtual lives with the WordPress LinkedIn Application.” (Automatically display your latest WordPress blog posts.)
Box.net Files: “Manage all your important files online (through your LinkedIn profile).”
SixApart’s Blog Link: “Get the most of your LinkedIn relationships by connecting your blog to your LinkedIn profile.”
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