SOS, also known as Morse code, is a universal distress signal. For salespeople, a “Save Our Ship,” becomes a “Save Our Sales” distress call. While everyone selling likely has their own SOS, here are five common sales calls for help.
1. Cancelled appointments
Are you confirming any appointments you set with prospects? Either the day before or the morning of, telephone or email prospects. I usually telephone. If something has come up for the prospect, I reschedule with them right then; they’re already on the telephone. If they just don’t show, that’s an entirely different problem and solution. NOTE: never assume that a no show means not interested.
2. Prospects buying from competition
Are you going through all that you know how to do and losing sales to the competition? What about losing to the competition of procrastination? Examine your qualifying process. You have a qualifying process, right? At a minimum, early on you want to be certain of four things: you are working with someone with a budget for your product or service; you are talking with all decision makers; the prospect has indicated a need by conveying a problem they want to eliminate or a solution they need, and their timeline fits with your sales process timeline.
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