Often we think about getting a lead and converting it to business, which is fine, but can we diasect the real secret behind prospecting. The secret lies within our own mind and our ability to study and lead people with knowledge and success. What are we really doing in our recruiting of leads and business associates in our network marketing. Unfortunately, most network marketers are looking for ‘builders’ even worse some network marketers are looking for those people who will build their downline for them.
If we take a step back and look at what we should really be doing in our network marketing we would find that our ‘building’ as little or nothing to do with us, nor should it. What we should be looking to do is help people find answers and solutions to their problems. Recruiting is about helping people get what they want, not what “you think” they want or what “you want”. So our mindset as network marketers should be along the lines of who is looking/wanting my product or service.
Once we take ourselves out of the equation, we can more readily understand how we can truly help our prospect. The first thing we have to understand is our product and then understand our prospect. What is your product or service in your network marketing company, not the opportunity, what is the product or products all about. We have to understand our product inside and out and then discover who needs, wants or has a desire for such product.
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