A press release today is not the purely informative kind of 30 years ago. Today it’s a mixture of persuasive copywriting and press release writing. If you plan to inform a target audience, you might as well persuade them to do something–sign up, answer a survey, click on a banner, visit a site, email you back, or buy from you.
But good sales copywriting packed into a press release is not enough. You have to make sure your press release is both crawled by search engines, and that it reaches sites viewed by your target audience. That involves search engine optimization and targeted distribution.
You not only need seo copywriting, but a copywriting company that will submit your press release to where your information will be best received and acted upon. If your business in all about lawnmowers, there’s no point in distributing your press release to the boy scouts web rings.
You could of course do the searching for relevant sites on your own, but if you’re a good manager, you choose your battles depending on intelligent goals and available resources. Can you do your own in-house professional copywriting? But even if that copy is a good read, will the search engine spiders love it? Many managers are into blogging these days, but article writing is a whole other thing.
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