Unsuccessful With Your Business Proposal? You Can Still Get Something From Losing
No matter how successful you are, eventually you will lose potential contracts. This is not always a bad thing – losing contracts can present you with opportunities to get closer to the client and get valuable feedback. It allows you to analyze what you did wrong, what was done right, and how you can improve your products, services…and proposals.
If you do lose a contract you should always ask for feedback and find out why you lost. Client’s are often happy to provide feedback to “soften the blow” of losing a contract. This is especially true if there was an elaborate qualification period or your proposal required an extensive amount of preparation and research.
Quite often, the deciding factor may be price and you may lose out on contracts where you proposed a superior product or service. Everyone who has lost a contract has been told that it was lost because they were too expensive…but how often have you been told you won because you were cheap?