Business and Finance

Reza Hossein Borr

You are what you say

You are not what you say although what you say represents some of your views, feelings and information. Most of the people talk about the information they have of different things. The information does not really reflect their inner self. The information is what they have learnt, not what they believe in or what they feel. What you say represents your state at a particular moment. You may not mean at all what you say or you mean what you do not say. You may not believe in what you say or you may believe in them. What you say maybe instinctively or it may be thought out carefully. The result is that what you say does show how you are, not what you are.

What you say gives impressions to other people and project an image of you in other people. That image maybe genuine or false. What you say is less important than how you say it. All of communication skills experts believe that the way you say something is more important than what you say. What you say does not represent you but how you say it represents you. How you say something involves your body posture, your feelings, your skills, the tone of your speech and the tune that you employ to express yourself. What you say is affected by your mental states and your body state. Therefore what you say can make a great difference and how you say it can make even bigger difference, a greater difference in the effectiveness of your expression.

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Every industry has them and every sales department relies on them to get new products to the market place using a platform aimed at impressing their vendors, customers and peers. Trade shows and in turn tradeshow exhibits have been a staple of industry since the beginning of marketing and it’s one of the most competitive atmospheres a company can put themselves into.

Trade shows are unique due to the fact that in one building you’ll find people competing for the same market or demographic vying for the admiration of independent sales reps. Resellers, customer’s and product vendors. This type of environment can yield wild success and really put a company or new product on the map, it can also spell defeat for a small company that has put all of their time and money into a single product.

In many cases one product in a given field differs slightly from the next and a company slogan or mantra can only take a new, untested product so far. So, how does a company break the barrier between “just another one of the same” to the “must have” hit of the trade show?

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I read an article in the newspaper some time ago written by a professor who felt that PowerPoint was not a good tool to use and was on the decline.

At Central IT Training we have not found this to be the case. In fact we are providing more PowerPoint training now than in previous years, which would suggest that it is becoming more popular.

I think the problem with PowerPoint presentations is more to do with how they are constructed. To create a good PowerPoint presentation, it is important not to fall into any of the traps.

Too much text on each slide
If slides contain a lot of text, the size of the font has to be reduced in order for it all to fit on the slide. The smaller the text is the harder it is to read, so be brief, bullet points are all that is needed. Each bullet point should briefly detail each topic to be covered.

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Public speaking jobs
are one kind of the top paying careers
as it is outlined in the famous book”top 1000 paying jobs”.the pay could go anywhere between 1000 $ to 50.000 $ or more depending on the duration as well as the amount of work put into the process of the preparation of a given speaking event.It depends also on the importance of the content of the presentation itself.

Because I know the reason why you are here,I’m writing this article to help you to get yourself into the right track in your mission of finding lucrative public speaking jobs.The first thing to consider is to identify the field or the niche you are into and then look at related organizations,companies,associations…etc.Do your homework by contacting each one of the organizations that you found and see if they are looking for public speakers.Here’s a little secret of mine:Start with volunteer works with small businesses,non profit organization,universities and even libraries.The point here is to get noticed,Proclaim your expertise as a brilliant public speaker.Believe me,you will get an unbelievable exposure.Just start small and with determination and good faith,you will get the job of your dreams.

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One of the first questions that come to your mind when deciding to make a presentation is: What are the public speaking topics that I have to choose from? What is the public speaking topic that will impress my audience the most?

First of all, going through the process of choosing a great topic could be an enjoyable experience. Looking for topics that you are passionate about could be even more enjoyable. Once you decide what your public speaking topic is.Then, go and do your homework. There are a lot of information sources as you know, but the best one is “libraries» as you will find reliable as well as credible books and documents. This is of course is very important when you have a topic related to human sciences,history,education,business…etc.However,If your presentation revolves around a current and up-to-date issue. Then Libraries are not the suitable source. The internet however is the place to get information from as it contains the most current topics and issues all over the world.

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When invited (or ordered!) to give a presentation or a speech, most of us think that what comes out of our mouth during that 5, 10, or 45 minute delivery is the ‘piece de resistance’ when in fact, without proper preparation, it may be a disaster.

I liken good preparation to the 5 Ws of good investigative work, much like good journalism. Before you even prepare that speech or presentation, it is important to know who, what, where, when & why.

1. To Whom will you be speaking? The type of group you will be addressing will effect how you will speak to them. Talking to seniors in high school is different than talking to a group of insurance brokers. Your language will be slightly different as will your style of delivery. Knowing your audience means knowing their reason for attending your presentation.

2. About What will you be speaking? While this may seem obvious, such is not always the case. Let’s say for example, you are a botanist and your mother at the retirement center wants you to give a talk to her gardening club. Giving a more generalized talk about perennials and annuals, for instance, is going to be of much greater interest to these retired senior citizens than discussing plant biochemistry.

Continue reading ‘The 5 Things You Must Do Before Opening Your Mouth to Speak’ »

You cannot imagine how many people are suffering day and night from what we call “public speaking phobia». This phobia is what stays as an impediment to stand up and talk in front of a crowd. Public speaking Phobias are widely spread among students as well as workers who may find themselves at a certain stage compelled to speak in public. But a big question mark rises here: How can they conquer this public speaking phobia? How can they banish this fear?

The answer to this question vary slightly or largely from one person to another. Some can make it through implementing some techniques; some may find it hard even when implementing these techniques. In this case, they should consult an expert in the field of treating phobias including the public speaking phobia.

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The sales presentation can be the backbone of a strong marketing push, and can do wonders to help push sales, but a presentation isn’t always the easiest thing to do successfully. You have to really engage people and send out a strong message people want to listen to.

I’ll go over some marketing tips to make your sales presentations as good as they can be.

First, you need to make sure that there is a strong connection between the product being sold and the people you’re giving your presentation to. This sounds obvious, but what many companies do is try to draw in a broad audience to appeal to the largest pool of people possible.

What you’ll end up doing is failing to intrigue the people who wouldn’t have had interest in your product to begin with, and fail to sell to the people you could’ve invited had you been a little more focused in your audience.

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We all know that a picture is worth 1000 words.But, do we really convert a picture into 1000 words? Do we pick up the right picture that equals this number of words?

Studies conducted all over the world show that integrating visual aids into presentations can dramatically enhance the effectiveness and the efficiency of a given presentation by up to 50%. So you can see the unfair advantage that a presenter who uses visual aids over the one who does not. Massive difference, right?

With all that being said, we must bring into the table the fact that most of today’s presenters misuse these graphics; therefore, screw everything up and consequently, instead of boosting up their presentation’s effectiveness, they reduce it to the nadir, by getting less or no impact on the audience.

The above reason brings us to what this little article is written for? Simply put, to help get the most out of your presentation using visual aids as the experts in this game do. So the followings are some tips that if put into practice can produce the desired outcomes.

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ublic speaking or speech-making is one of the many things that is most commonly feared tasks as it requires to stand up in front of strange people trying to convince them to make a purchase if you are in the marketing arena, or simply adding something to their knowledge in a given area.Actually, there are many factors involved in determining the amount of success you receive out of performing such task. Looking comfortable, confident and relaxed are among these factors, though it’s a bit hard to achieve theses characteristics at the podium, but it’s always possible with an on-going rehearsal. The following are down-to-earth and easy-to-implement techniques that can maximize your potential to an incredibly public speaking performance:

1) Devote some time to understand the nature of your audience. what make them want to attend and listen to whatever you have to say, what are their expectations, hopes and the result that they reap out of their attendance. It should not escape your notice the importance of learning about their background about the subject matter so as to eliminate all what they know for time’s sake.

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